Two years ago, when I took Naija Brand Chick DSI, one message from a facilitator stayed with me till today. She said, “𝐘𝐨𝐮 𝐚𝐫𝐞 𝐧𝐨𝐭 𝐩𝐞𝐫𝐦𝐢𝐭𝐭𝐞𝐝 𝐭𝐨 𝐛𝐞 𝐛𝐫𝐨𝐤𝐞 𝐚𝐧𝐝 𝐛𝐫𝐨𝐤𝐞𝐧.” That day, the ratio of women to men was almost 9.5 to 0.5. From their faces, you could tell they were hungry — not just for success, but for a way out. Many of them felt broken from their relationships. And for them, financial success was not just about money — it was about freedom. I attended because I wanted to grow our business. At the time, we were not where I wanted us to be. And truth be told, when I applied the lessons from that course, things changed. We made real progress. But like many people, we didn’t sustain the habits. --- Now in 2026, with everything happening in Nigeria, I began to feel that same urgency again. I wanted to go back. But DSI was no longer running. Thankfully, the course was structured in a way that I could still access the materials. So I went back to...
This reflection continues my recent thoughts on why, in a world that constantly tells us to move on, wisdom sometimes asks us to 𝗹𝗼𝗼𝗸 𝗯𝗮𝗰𝗸. In my discourse yesterday 👉🏾 https://www.askchuka.com/2026/03/blog-post_9.html I explained why ignoring the past can lead us to repeat the same mistakes. There is a popular saying that if we fail to keep the records of history, we will inevitably repeat its errors. Many times, when we rush forward without looking back, we run into avoidable mistakes we may regret for the rest of our lives. Let me tell a short story. My sons have always been drawn to sports. At some point they told me they wanted to become professional sportsmen. In Nigeria, that kind of aspiration is not very common. Most children grow up talking about careers in medicine, law, engineering and other traditional professions. But I believe that people can become what they truly aspire to be. So I supported them. We enrolled them in football and tennis programmes so th...